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Product Information Management (PIM)

When you want to be in control of your product information

Product Information Management (PIM)

The Product Information Challenge


It is a huge challenge to handle product information in an eCommerce business. Since this type of information is central, it needs to be correct. There is no room for errors. And all the management of new and updated information needs to be handled in an efficient way.

Today, many eCommerce shops have a major challenge in handling information about their products. You have a large number of products to handle within separate brands and categories. Each product has a number of features and digital assets such as images etc that need to be handled. You often need to spend a lot of time administering the products you sell. Your offer is constantly changing. You start working with a new supplier, existing suppliers add new products. You often get a file with content that you need to manage. Maybe with a new format since last time. Maybe with overlapping products with the ones you already have so you need to manually handle this. Furthermore, you have a number of systems in your business that need to exchange information and function in a smooth way. That's what you want anyway. Instead, it is often the case that the systems are not connected in a good way, you need to deal with problems all the time with things that do not work. Our view is that it is very common that there are shortcomings in the data quality of the products you work with. Is all product information complete? Is something missing somewhere? We see surprisingly often that several products have the same EAN / GTIN, this means that products have the wrong information. Product information is a key concept in your business, it can not be that it is incorrect, or that information is not synchronised so that there is different information in different systems. How can you be sure that the information in your various systems is accurate and consistent? How can you be sure that inventory, orders, deliveries, financial information, etc. are correct if the underlying data is not correct?

The Product Information Challenge

Centralise Product Information


What you want to do is gather all the information about your products in one central place and make it available to all your other systems and applications. This also makes it possible to work with data quality and ensure that all information is correct.

It is not uncommon in a business to have your product information spread across several different systems. Or that product information is stored in a system that is not really intended for that purpose. With our solution, we enable all product information to be centralised in one place. When this is done, it is much easier to keep order and let other systems have access to the product information. Our PIM has open APIs to be able to take in and retrieve information. The fact that the information is gathered in a central place makes it extremely easier when working with data quality. We often see that data is missing or incorrect. Our solution has a number of checks that are performed continuously and notify users when something is wrong.

Centralise Product Information

Product Information Exchange


Granditude offers two different variants of PIM, eCommerce PIM aimed at e-Commerce companies and Brand PIM for companies that work with brands and sell through your resellers. The two solutions are fully integrated and offer the opportunity to easily and smoothly exchange product information. And not only the attributes of the products, but also stock balances, price lists. An eCommerce company can also place orders to a brand/supplier company directly in the system.

When we have developed our PIM, we have put a lot of efforts in the processes around information exchange between eCommerce / reseller and supplier / brand. Product information is often exchanged manually in Excel, XML, pdf, or other file types. These files must be created manually by someone, they must be sent, received by someone else. Then the recipient must manually adapt and enter the information into any system. This takes time, it is an error-prone manual work. In a Brand PIM, you work with your products in your master database, and the product information can be exported in different file formats to different recipients. eCommerce PIM can import files and these are mapped / transformed into the eCommerce company's own product structure. But it does not stop there, we also offer the opportunity to fully integrate the two solutions. This means that if you work for an eCommerce company you have an integration with the suppliers / brand companies you work with and get their product information directly into your PIM account. And vice versa, if you work with a brand, you can have integration that directly transfers your product information to your resellers. The integration is not limited to product attributes and resources. You can also send stock balance, price lists and place orders in the system. These solutions streamline the process and makes it available for you to put all your focus on your business.

Product Information Exchange

Granditude Commerce


Granditude has developed an ecosystem of solutions that in a modern, flexible and powerful way can run your entire business. This makes it possible for you to put all your focus on your business!

PIM is a product that belongs to our suite of products that we have developed to optimise an eCommerce business and make it more efficient. The products in the suite work together "plug-and-play". This simplifies the situation for our customers. We have seen that many eCommerce companies have to spend a huge amount of time and resources on big implementation projects to get the various parts work together. At Granditude we strongly believe in solving problems and making processes more efficient, so when we see a problem we find a solution. Other products in the suite cover Price Optimisation, eCommerce Intelligence, Integration and Product management, Order Management, Campaign Management, Customer Segmentation, direct marketing, traffic analysis, integration platform.

Granditude Commerce

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